We are Ravi and Vishva, an uncle and nephew duo who grew up with a shared obsession for scent. We saw that the Indian market was mostly a choice between cheap synthetic clones or overpriced luxury that felt out of reach for most people.

We realized that almost no one was making anything new or original. Most brands were just following trends orv selling the same mass-market formulas. We started LOSTNOTE because we wanted to create something different from scratch.

Our search for quality led us to Master Perfumer Pulkit Malhotra, who was trained in Grasse, France. Together, we decided to focus on original formulations with a 25% Extrait-level potency. We knew this was a necessity for our climate if we wanted the scent to actually last.

For us, this isn't about shortcuts. It is about bringing niche quality and original signatures into your daily life at a price that finally makes sense.